Hello, I'm
A bit about my professional background
My background in architecture has sharpened my design vision, enhanced my understanding of user needs, and fostered empathy for users. I keep up with design trends to create tailored, effective, and modern solutions.
My experience spans designing Digital Products across various industries like E-commerce, Museums, Wellness with additional exposure and a growing interest in UX Design Systems.
My UX related work experience
Build up website traffic of 14,000+ monthly users by creating a high-fidelity website prototype for implementation on Shopify, informed by detailed user research insights.
Conducted comprehensive UX research on e-commerce, particularly in the areas of plus size clothing brands, brand storytelling and pre-sale model challenges to better understand and meet user needs.
Enhanced website navigation and ensured relevance with industry trends by optimizing its information architecture.
Improved user onboarding experience and traction by 15% of the IOS app by streamlining the entire onboarding process.
Conducted moderated remote usability testing with 7+ participants to assess user-friendliness and ease of navigation, using affinity mapping to analyze insights.
Increased user interaction by 18% by prioritizing Event information and ticket booking flows for the NYTM, informed by insights gathered from interviews with over 7 users.
Optimized the website's navigation through tree testing and card sorting sessions involving over 6 users to refine the information architecture.
Conducted moderate in-person usability testing with over 4 users on a mid-fidelity prototype to enhance the event registration process.
Worked with clients from initial concept to mobile app development.
Developed user personas based on interview insights and created the app framework.
Produced the final high-fidelity prototype of a flower delivery mobile app, complete with a design system for consistent user experience.
