Hello, I'm
A bit about my professional background
My background in architecture has sharpened my design vision, enhanced my understanding of user needs, and fostered empathy for users. I keep up with design trends to create tailored, effective, and modern solutions.
My experience spans designing Digital Products across various industries like E-commerce, Museums, Wellness with additional exposure and a growing interest in UX Design Systems.
My UX related work experience
Increased website traffic to 14K+ monthly users by designing a high-fidelity Shopify-optimized prototype.
Doubled user retention and boosted engagement by 78% on the brand story page through a trust-driven, engaging experience.
Led UX research on e-commerce, plus-size fashion, brand storytelling, and pre-sale challenges to uncover user needs.
Identified user pain points through user interviews and comprehensive competitive analysis, driving informed design decisions.
Boosted onboarding completion rates to 67% via streamlining the iOS app flow, aligning user advocacy with business goals.
Enhanced user satisfaction through moderated usability testing with 7+ participants, driving data-driven design enhancements.
Reduced onboarding-related queries by 56% through intuitive wireframes and effective navigation based on testing insight.
Accelerated onboarding speed up to 3x by removing friction, reducing screens, and minimizing decision fatigue.
Accomplished 18% higher user conversion by streamlining ticket booking and event details with consistent visual design.
Gained 42% higher engagement by refining information architecture through card sorting, tree testing and user interviews.
Developed user personas to inform design decisions, optimize site structure, and ensure a seamless user flow.
Generated 18K+ monthly user engagement by designing a clean, intuitive and user-centric app.
Collaborated with stakeholders and cross-functional teams from concept to mobile app design, ensuring entire product flow.
Elevated SEO rankings up to 32% by crafting 3 distinct user personas, journey maps to guide user-centered design decisions.
Developed the app through ideation, sketches, mid-fi, and high-fidelity prototypes, improving SUS score by 25%.
Curated a style guide and component library, assuring a cohesive, consistent experience across the flower delivery app and optimizing usability.
