Affirmation Studio
Optimizing the Onboarding Process to enhance user experience through Speed, Simplicity & Clarity
67 %
Increase in user onboarding completion
3X
Faster onboarding completion by users
56 %
Reduction in queries related to onboarding
Who is client (Affirmation Studio)?
Personalized Daily Affirmation App
Affirmation Studio is a dynamic app that empowers users to foster a positive mindset with personalized daily affirmations.
The app offers a variety of customizable features, ensuring affirmations align with individual goals. Through a captivating blend of visuals and audio, Affirmation Studio provides an immersive and exciting user experience.
The Problem : Why we considered redesigning the onboarding of Affirmation Studio APP?
Multiple Issues in the Onboarding Process are Hindering a Seamless User Experience
Onboarding Confusion
Users struggled to understand the app's value during the onboarding process, making it difficult for them to engage effectively.
User Retention Issues
The onboarding process failed to keep users engaged long-term, leading to poor user retention and reduced app usage.
Decision-Making Friction
The onboarding presented too many choices or unclear steps, complicating the decision-making process and slowing down user progression.
The Solution
Simplifying the onboarding process by minimizing the number of screens and reducing decision fatigue
Eliminating subscription and notification screens
Eliminating subscription and notification screens from the onboarding process, along with providing users the option to go back, reduces decision fatigue and enhances their overall experience with the app.
Designing an optional onboarding tutorial to showcase the app's features
Designing an optional onboarding tutorial allows users to explore the app's features at their own pace, ensuring they can choose to learn about key functionalities or skip the tutorial based on their preferences.
Our Process : How did we accomplish this?
IOS App Redesign and User Research Process
Usability Testing
Deciding Participant Criteria
Sending Screener Survey
Conducting Usability Testing
Gathering the test Findings
Delivering Testing Results
Generating Affinity Map
Concluding Testing Results
Redesigning IOs App
Delivering to Client
Usability Testing
Moderated Usability Testing Conducted
Our team conducted a usability study on the Affirmation Studio app to identify and resolve usability issues.
We presented participants with specific scenarios and tasks to complete and asked them pre and post task Questions as well as post test reviews/ratings. Our target participant criteria included young professionals who can afford to pay for the app.
Targeted Participant Criteria
Age : 18-45
Profession : Anyone who is working
Location : United States
Interest : Personal Development, Ambitious
Other : Iphone user
Usability Testing Details
Methodology : Moderate Remote
Platform : Affirmation Studio IOs App
Duration : Approximately 30 Mins
Tools Used : Zoom
No of Participants : 8
Affinity Mapping
Consolidating User Insights to Identify Pain Points
Employing affinity mapping on Figjam, we organized the data and derived three clear recommendations to address issues in the app's onboarding process.
What were usability testing insights?
Key User Insights
8/8
Participants stated that they would decline payment and rating when these screens were introduced initially
5/8
Participants struggled to accurately locate functions on the homepage, and felt confused by what different features meant
4/8
Participants felt there were too many onboarding screens before getting to the homepage, and struggled to understand the AI feature
Usability Testing Results
Utilizing User Insights to Create a Streamlined, Quick, and Efficient Onboarding Process
Problem 1 : Users feel that current onboarding process is lengthy, and hinders their decision-making
Solution 1 : Introduce rating, payment and notification pop ups after users are introduced to the Home Screen to streamline the onboarding process
1
Before Testing
7 Steps to Complete Onboarding and Access the Home Screen
After Testing
Home Screen with a Simplified 3-Step Onboarding Process
Problem 2 : Onboarding lacks clarity and users can’t modify their choices.
Solution 2 : Add a progress indicator and a back button to onboarding process to enhance clarity.
2
Before Testing
Onboarding Process Lacking Back and Progress Options
After Testing
Onboarding Process Featuring a Back Button and Progress Bar
Problem 3 : Users faced challenges navigating and interacting with the app’s features.
Solution 3 : Add a walkthrough to help users understand how to use features on the Home Screen.
3
Before Testing
Home Screen Lacking Icon Labels and Onboarding Tutorial, Leading to Confusion
After Testing
A Clear Onboarding Tutorial with Icon Labels Enhancing Understanding
Final Prototype
Presenting Redesigned Onboarding to Stakeholders
Reflections
We Achieved a Shift in Stakeholder Focus from Business Goals to User Needs
Scope for Improvement
We recommend shifting focus from business objectives to making other sections of the app more user-centric.